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在现今中国，学车难已经成了社会的普遍现象。在驾培行业中，服务链条长且长久处于卖方市场。学车行业的不规范，驾校潜在的收费名目繁多，考试时长拖延，学员学车过程中体验不好，承诺的服务与实际的服务严重不符已经成了许多学车人的痛点。正是基于这种学车现状，牛牛学车平台通过提供全程的跟进服务，优化教学效率，从而帮助学员省下更多的时间与精力。
2014年全国学车人数在2千万以上，汽车驾培市场目前是一个每年千亿级的服务市场。北上广深学车人数平均约为40万，四个城市共160万人学车。 例如2014年仅上海地区就发出40万本驾照，学车人数在50万以上。 在生活条件变好以后，更多的人把学车当做是必备技能。因此，面对这样一个庞大的市场需求，缩减学员的学车周期与成本，受益的不仅是普通个人，也会使整个行业高效有序地运转开来。
而现今驾校一般都是把教练车和招生名额承包给教练，牛牛学车正是通过整合这些教练的资源，跑通业务环节，减少学员与教练之间不必要的沟通。通过平台扩大招生规模，不仅提高了教练的接单效率，还能保证自营车辆的运作效率，避免出现缺学员的情况。从而使自营车辆在保证服务水平的基础上不断优化教学效率，让学员在享受服务的同时也可以更快地拿到驾照。目前牛牛学车已经正式上线运营了两个多月，不仅提高了运营效率和考试通过率，同时也缩短了学员去基地的时间。牛牛学车还会有自营车辆接送学员体检和往返基地，提高授课频率，解决包接送难的问题。还通过统一教学方法，由一个教练统一带队以模拟的方式节省教学时间。
目前市场上牛牛学车的主要竞品有众悦学车网、轮考驾照、驾考团、萌学车等平台。这些平台通常都是通过甩单的方式将学员推给驾校或者教练。而现实的情况是学员面对许多问题都是在学车期间产生的，不能跟进服务的平台是不能更好地在学员中产生口碑效应的。牛牛学车的核心竞争力就在于他们是以保障服务为卖点，通过学员之间的口碑式营销，从而保证平台的长久运营。
牛牛学车的创始人刘明毕业于美国印第安纳大学商学院，2011年底毕业后回国一直在创业，曾经做过广告和App类的创业项目。现在团队中共有11个全职人员，其中包括教练及司机。
目前牛牛学车有融资需求，目标金额在100万美金左右。
产品：牛牛学车
公司：明之信息技术（上海）有限公司
网址：www.niuniuxueche.com
文/Jasmine
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