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衣食住行里面,食物这块的门槛最低,所以做的人越来越多。餐饮O2O行业,目前略有意思的模式有:①半成品菜;②社交、P2P、私厨类;③功能餐、早餐;厨师上门;④厨师上门等等。
衣食住行四大领域一定是有大机会的,你看房多多这种体量的公司,只有在房产行业里面才有机会出现。普通行业的细分市场里,大家打架半天谁都争不到什么,还要想着怎么讲大故事,累。
衣食住行里面,食物这块的门槛最低,所以做的人越来越多,各种千奇百怪的方向都有。到最后到底能活下来几个?或者说同样的模式在不同地域会是什么样?我觉得其实和传统行业不会差别太大了,边际成本高,地域性强,门槛低,很容易被做成一门生意,而不是一个性感的互联网+公司。
目前略有意思的模式有:
1)半成品菜
青年菜君一直在做,豆果、下厨房也都会自然延伸到这里。大家模式各有不同,有轻有重。美国也有非常大的对照公司。具体可以参考下面的表格。
2)社交、P2P、私厨类
类似回家吃饭和妈妈的菜这类的公司比较有意思,让小区里的阿姨做饭,抓住分享经济和闲散资源利用这一个点,至少是有社会价值的。
有饭是导到线下私厨活动,也有很强社交属性,觅食是线上私厨手艺菜电商,零号线是餐饮品牌一站式服务商,这几个都还有些意思。
3)功能餐、早餐
像一些营养果汁,沙拉,减肥餐等,另外也有一些卖早餐的,比如早餐佳。
4)厨师上门
这个我觉得真的是非常奇特的创意,现在的几家也都发展的不错,很好奇后续会怎么样。
5)B2B餐饮食材配送
包括美菜、餐馆无忧等模式,走B2B供应链模式,这个思路很值得创业者借鉴。
6)社区电商
社区001,爱鲜蜂等
7)配套服务
如餐馆排队系统,点餐系统,结算系统,CRM系统等,还有一些物流体系等,甚至也有专门做炒菜调料的公司,比如蹭饭和筷做菜。
其他的很多可以参考之前做过的一个略详细的公司总结,里面也有一些很不知名,有些分类不是那么准确,有些甚至已经死掉的,仅供参考吧。谢谢我司实习生@andrew kou 一起帮忙整理。
文/曲凯
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