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90后创业总是有无数新奇的idea，这些idea来自于生活的每个角落。“炫轮”团队的创业idea就来自于一次成功的把妹经验，他们用自己制作的“炫轮”吸引了妹子们的眼光，也开启了自己的创业之路。
2013年夏天，“炫轮”项目创始人周龙鹏和他的小伙伴们还只是成都电子科技大学的一群技术宅，他们承接外包的工作，在炎炎夏日的每一个夜晚调试机器、研究算法。长时间的实战积累之后，他们开始着手研究自己的产品。
“最开始我们会做一些旋转时钟送给喜欢的女生，后来我们发现将旋转时钟的原理运用到自行车上，会产生更加酷炫的效果，“炫轮”也就应运而生了。”“炫轮”由两根LED灯臂组成，呈十字形安装在自行车的花鼓上面，当骑行的时候，LED灯条在车轮旋转过程中会呈现出一个圆形的画面，显示出彩色动画和图案。
但这样的产品在国内并非首创，深圳众兴邦电子科技公司也曾推出一款名为“月骑”的同类产品，用户可以通过电脑设置车轮上LED灯条所显示的图案。不过每一次设置都需要通过电脑操作，在一定程度上影响了用户体验。
“炫轮”团队将目光瞄准这个市场痛点，推出了首款软硬件互联的产品。用户安装“炫轮”硬件和配套APP之后，即可在手机上操作、DIY自己喜欢的图案，通过蓝牙图案会立刻在“炫轮”画面上显示出来。同时“炫轮”APP还可以帮助用户记录骑行数据，让车轮取代码表。
“炫轮”联合创始人李文浩告诉猎云网，当骑行速度达到8km/h，人眼就可以清楚地看出来车轮上显示的图案;当骑行速度达到50km/h，就可以用相机快门捕捉动态的图案。发光的LED图案不仅可以让用户的爱车时尚更时尚，在夜间骑行的时候也可以保障用户的安全。
2014年9月“炫轮”测试机研发成功，创始团队几经波折解决了充电和固定的问题。10月由易一天使和老鹰基金完成660万天使轮融资，团队对软硬件进行改进升级，在2015年1月上线成品。
“我们在成都本地发行了500套产品进行市场测试，反响很不错，目前已经有近百家厂商找到我们要求代理。”李文浩告诉我们，目前他们的产品正在京东进行众筹，299元每套的价格对于市场来说很容易被接纳。
“炫轮”团队认为B端和C端都应该牢牢把握，线上和线下都很重要。同时他们希望能够打造一个移动广告平台，商家在线上发布广告任务，骑友或者骑行队完成任务后就可以得到一部分佣金，以此形成良性循环的商业模式。
李文浩表示，“炫轮”产品目前已经拥有十几项专利，凝聚了这一群90后小伙子的辛劳和汗水。但是众所周知，市场是残酷的，产品上线之后极有可能在短暂的时间内被人山寨，猎云网认为提高自己的核心竞争力，完善用户体验，做出品牌效应是这一群年轻人目前需要加强和巩固的。
文/何玉影
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